Is that website you're building yourself still in draft mode?
Sounds like you could use a designer.
If you're currently in the midst of a DIY website-building adventure and find yourself endlessly tweaking templates, navigating tutorials, only to discover that it's far more complex and time-consuming than it initially appears, this is for you.
Real talk: The best investment you can make for your business (if you're serious about launching a successful online presence) is hiring an experienced website designer with the expertise to get it right the first time. You're probably thinking "Colleen, you design websites for a living, of course you would say that" — but so would my clients.
Twice this month already I have been hired by leads that reached out to me earlier in the year to design their websites —only to attempt to do it themselves and discover what I am about to tell you — it's not as easy as it looks.
Here’s why:
Time is Money
We all know that time is one of our most valuable resources, especially as business owners. Building a website from scratch or using one-size-fits-all website templates can eat up an astonishing amount of your time. Time that could be better spent focusing on your core business activities, serving your customers, and growing your brand.
By hiring an experienced designer, you free up your schedule to focus on what truly matters to your business.
First Impressions Matter
Your website is often the first interaction between your business and potential customers. It's your digital storefront, and much like a physical store, it needs to make a powerful and lasting first impression. With a well-designed website, you can ensure that visitors are immediately captivated by your online presence, setting the stage for a positive interaction.
User Experience
Building a website isn't just about aesthetics; it's about creating an exceptional user experience. It's about guiding your visitors through your site seamlessly and persuasively, leading them toward conversion. A template doesn’t know how to optimize the user journey, engage visitors, encourage interaction, or drive conversions.
Copy + Paste Design
The built in templates of a website builder can be a good starting point, but they can be limiting in terms of design and functionality. They often force your brand to conform to pre-set, cookie cutter templates that look like everyone else who use that template. Working with a designer offers you the freedom to create a website that is uniquely tailored to your brand and your specific needs.
Get Some Sleep
Perhaps one of the most significant advantages of hiring a designer is the peace of mind it provides. Say goodbye to late-night Google searches for coding solutions or frustrating technical issues. Spend less time watching YouTube tutorials on CSS and more time focusing on your business, knowing that your website is in expert hands.
If this sounds like you: Seriously, slam your laptop shut and get some sleep.
Don't let your website rot in draft mode, causing frustration for both you and potential customers that won't be able to find you until you launch it. If you're ready to work with a website designer who can turn your website aspirations into a stunning reality that drives results, contact me to get started.
