ABOUT
The Creative Dept. provides strategic website design for businesses and brands bettering the world.
Let’s rewind the tape for a moment.
When I first started my business, I thought I had to dedicate all my time to growing on Instagram. Like many business owners starting out, I followed “experts” who made me believe social media was the key to generating leads and landing new clients.
Spoiler alert: social media was exhausting, and the return didn’t match the effort. Social media is great for visibility, but it’s not a business strategy.
It’s unpredictable—you don’t own it, you can’t control it, and the moment the algorithm shifts, so does your reach.
And yet, so many business owners pour all their energy into growing on Instagram, hoping it will bring in consistent leads—only to find themselves stuck in a cycle of chasing trends, posting more, and seeing little return. Here’s the truth:
There’s a better way to grow your business and it’s not on Instagram.
With 10+ years of experience as a Squarespace designer, I’ve seen first-hand how a well-structured website can change everything. When your website is built strategically, it works for you—attracting the right clients, building trust, and converting without you having to show up on social 24/7.
If you are starting out and you’re serious about investing in a website that can adapt, grow, and thrive alongside your business (without the stress of figuring it all out yourself), you’re in the right place.
FINDING INSPIRATION FROM:The golden age of advertising and the typography you find on a hole-in-the-wall diner menu.
TL:DR VERSIONThe Founder
Based in Toronto, Colleen brings a bit-of-an-edge and a passion for authenticity to the world of website design.
Colleen Grimes is a creative communications professional and designer with over thirteen years of experience in healthcare, corporate communications and community sport. A jack-knife of design and digital communications, she is often endorsed for her proven ability to increase community engagement and positively impact brand awareness. An award-winning youth sports leader, collaboration and teamwork are the keys to her success.
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LOVES: STEEPED TEA, RIPPED JEANS, AND ANYTHING BY FLEETWOOD MACGET TO KNOW MEDream job
greeting card writer If I was a fictional character
Sheryl Yoast (the LITTLE girl from remember the titans)Favourite show to binge
Anything by DIck WolfIf I went to Hogwarts
Slytherin Put me on a plane to
Redington Beach, FLMy (very) hidden talent
I KNOW EVERY WORD ON The Marshall Mathers LPYour website should work harder than you do.
WHY YOU NEED MEOkay, let's get straight to the point: you've got an amazing business, and you can’t wait to share it with the world—but you're pulling your hair out trying to design a website yourself (it’s still in draft mode), or you have no idea where to begin.
Don't let your website rot in draft mode, causing frustration for both you and potential customers that won't be able to find you until you finally get around to publishing it. Remember, you don’t just need a website; you need a website that works for you.
our MISSION