ABOUT
The Creative Dept. provides strategic website design for businesses and brands bettering the world.
Let’s rewind the tape for a moment.
When I first started my business, my primary focus was on social media. My first website? Admittedly, it was more of an afterthought—and the initial branding felt like I was wearing someone else’s clothes. I poured so much time into growing on Instagram, thinking that it would help me generate leads and new clients. It’s a common tale, though, one where you start with what you know until you realize...
There’s a better way to grow your business and it’s not on Instagram.
I offered Squarespace website design as a service from day one, but at the time, I was laser-focused on making social media my “signature offering”—only to end up removing it as a service altogether and drastically pivoting when I observed the undeniable power of a well-structured website.
The transformation my own website has undergone (switching platforms a few times, only to end up back on Squarespace) is night and day. Imagine walking into a once-cluttered room, now curated with intention.
If you are starting out and you’re serious about investing in a website that can adapt, grow, and thrive alongside your business, but you need someone to guide you through the messy middle… you’ve come to the right place.
FINDING INSPIRATION FROM:Slow mornings, good books, better playlists, a kitchen island and really great friends.
TL:DR VERSION
Meet Colleen
Based in Toronto and frequently found in Upstate New York, Colleen brings a bit-of-an-edge and a passion for authenticity to the world of website design.
Colleen is a creative communications professional and designer with over thirteen years of experience in healthcare, corporate communications and community sport. A jack-knife of design and digital communications, she is often endorsed for her proven ability to increase community engagement and positively impact brand awareness. An award-winning youth sports leader, collaboration and teamwork are the keys to her success.
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LOVES: STEEPED TEA, RIPPED JEANS, AND ANYTHING BY FLEETWOOD MACGET TO KNOW MEDream job
greeting card writer If I was a fictional character
Sheryl Yoast (the LITTLE girl from remember the titans)Favourite show to binge
svu or Anything by DIck WolfIf I went to Hogwarts
Slytherin Put me on a plane to
Redington Beach, FLMy (very) hidden talent
I KNOW EVERY WORD ON The Marshall Mathers LP
You deserve a website that’s as unique and stylish as you are.
WHY YOU NEED MEOkay, let's get straight to the point: you've got an amazing business or brand, and you can’t wait to share it with the world. But here's the catch – you're pulling your hair out trying to design your website yourself (it’s been sitting in draft mode for months), or you have no idea where to begin.
Don't let your website rot in draft mode, causing frustration for both you and potential customers that won't be able to find you until you finally get around to publishing it. Remember, you don’t just need a website; you need a website that works for you.
MY MISSION