CLIENT:Kondo Solutions
SERVICES:Brand Identity
The Ask
Kondo Solutions, a dynamic company poised for growth and diversification, needed a versatile brand identity that could evolve alongside its expanding range of products and services. The client sought a logo and visual identity that would serve as a solid foundation for the company's brand, with the flexibility to seamlessly encompass future offerings under the Kondo umbrella, including their initial product, Kondo Bookkeeper.
The Challenge
Creating a brand identity that is both timeless and adaptable posed a unique challenge. The logo had to be simple enough to endure over time yet distinctive enough to make a strong impression from the outset. It needed to hold its own in a competitive market while allowing for sub-brands, like Kondo Bookkeeper, to be easily recognized as part of the Kondo Solutions family. The design had to communicate stability and reliability, key attributes for a company dealing with management and accounting solutions.
The Design
We developed a sleek and modern primary logo that reflects the innovative nature of Kondo Solutions. The design features a bold typeface with a warm, approachable but authoritative colour palette. The keyhole symbol represents security and trust — crucial elements in the property management and accounting industry. The square surrounding the keyhole conveys structure and organization.
A secondary logo was created for the company’s main product, Kondo Bookkeeper that maintains the core elements of the Kondo Solutions brand identity.
This continuity ensures that while Kondo Bookkeeper is distinct, it is still unmistakably part of the overarching brand. The cloud element in the logo cleverly hints at the cloud-based nature of the service, suggesting innovation and accessibility.
